About union.dsgn

A person wearing a blue UNION.DSGN ski suit, black helmet, and black gloves sits on a ski lift overlooking a snowy mountain landscape under a blue sky.

WHO WE ARE

union.dsgn is a female founded, unisex outdoor clothing brand.

We design clothes for life in and around the mountains, built on lifestyle, passion, the people you share it with, and every moment in between. Made for people who move between worlds — between sport, creativity and everyday life.

We're here to make clothes that fit into that life, and build a brand around the people and experiences that make it worth living.

WHERE IT ALL BEGAN

Union's story started long before we made our first jacket.

Founded in Finland in 1931 as a fuel transportation company, Union grew over the years into a nationwide chain of gas stations, offering everything from mechanical workshops and car washes to restaurants and more.

After decades on the road, the brand eventually disappeared, but its name and history remained.

Years later, the idea of bringing Union back took shape. This time, not as a fuel company, but as an outdoor clothing brand.

Two very different worlds, connected by the same spirit: the energy to try new things, do things differently and keep moving forward.

Union has always been the fuel. Now the journey just looks different — fueling the things we love, the passions we follow, and the experiences that make us feel alive.

THE STORY CONTINUES

union.dsgn was founded by Anna Enholm, who grew up between countries, cultures and sports, from Finland to France, Norway, Italy and Switzerland.

After years in competitive skiing, she moved into fashion and started questioning the outdoor industry. Why did technical clothing all have to look the same? Why was it still so hard to find gear that balanced performance, simplicity and style? Why were fits so limited, and why did everything have to be so expensive?

union.dsgn is her answer to those questions.

Built from firsthand experience in the mountains and a fresh perspective on an industry long shaped by men, Union is about making outdoor clothing that performs when it needs to, looks good and feels right beyond the mountains too.

Clothes that move between worlds: between sport, creativity and everyday life. Pieces that aren't just made to be worn, but to be lived in.

That thinking continues to shape every product we design and the brand we're building.

CLOTHES FOR LIFE IN MOVEMENT

OUR PRODUCTS.

We're starting with what we know best: the mountains and winter outerwear.

We design outdoor clothing that brings together good design, technical performance where it matters, and the freedom to wear it beyond the mountains. From long days on the slopes to everything that happens before and after.

Winter is where we're starting, but it's not where we're stopping.

HOW WE DESIGN.

We design gear that feels right, moves right, and lasts long.

Clean design, thoughtful details, durable materials. Technical where it counts, simple everywhere else.

Every piece starts with two questions: Do we actually need this? And will people really live in it?

We want to make clothes you reach for again and again, not just for one season.

MORE THAN CLOTHING.

union.dsgn has never been just about the products.

It's about the people, the days spent outside, and everything that happens in between.

Alongside the clothing, we're building a community of skiers, snowboarders, creatives and people who share a love for the outdoors. Through the experiences we create and the people we bring together, we want union.dsgn to be something you're part of, not just something you wear.

Because the best days aren't always the biggest ones. They're the ones spent outside with good people, doing what you love.

TEAM

We are a growing crew of skiers, snowboarders, creatives and people who simply love being outside. Different backgrounds, different passions, but connected by the same love for the mountains, good times and everything that comes with them.