Meet Anna - the one who got this adventure going.
I’m pretty sure many of you can relate when I say life’s a mix of chaos, challenge, and nonstop adventure. For me, that meant growing up in different countries, chasing ski races and training camps, always on the move. Eventually, I traded race days for fashion business studies, and that shift set everything in motion. Somewhere between the mountain life and the design world, I realized something was missing.
There wasn’t a brand that felt like us: a generation of ambitious, curious, and driven explorers who want to carve our own path and live life on our terms. So I thought, “Why not create it myself?” With a ski background, a dose of fashion business know-how, and way too many cups of coffee (2143 and counting), I started sketching ideas for gear that actually fit the way we live, gear that blends function and street style, built to move with you, wherever you go.
Where’s the brand for us: the ambitious, the adventurous, the ones bold enough to live life on our own terms? I couldn’t find it. So I decided to create it.
Now, before you get the idea that it’s been a walk in the park, nahhhh… There have been plenty of bumps along the way and still are. Struggles, frustrations, sometimes a little tear. But here we are, ready to take on whatever life throws at us, one awesome outfit at a time.
I have once again thrown myself into a life full of adventure, but the last few years it’s been about who I share it with. When good people come together with purpose, creativity, and a bit of chaos, that’s where the magic happens. It’s friends, it’s community, it’s that feeling of being part of something bigger. Union is built on that energy.
So yeah - thanks for being here. Whether we bump into each other at a Union event, somewhere on the mountain, or just crossing paths in the city... let’s make it count.
