About

For the next generation of explorers

Union is here to represent the next generation - our way of living, moving, and dressing. It’s a reflection of what we value, how we think, how we talk. Always chasing what really sets our soul on fire.

HOW WE MOVE - OUR VALUES

Stronger together.

Built on collaboration, inclusivity, and shared experiences. We believe the best moments happen when people come together.

Bring the energy.

At Union, fun isn’t just something we add - it’s built into everything we do. We’re all about energy, excitement, and making life feel fresh.

Think fresh.

It’s about a modern perspective - a fresh way of building, creating, and leading. We’re here to give young, ambitious people the opportunity to succeed on their own terms.

Fuel what's next.

Union is made for dreamers, explorers, and risk-takers. Life’s too short to stay in your comfort zone, so we’re here to inspire you to own your journey, embrace the unknown, and chase what really sets your soul on fire.

Circle back.

Circle back is about doing things with intention and doing them better each time. It stands for our circular mindset: how we design, how we listen, build, test and improve. Even our story – recycling an old brand and building it into something new. We’re just getting started, but this mindset keeps us moving forward, step by step, with conscious choices and a crew that grows with us.

OUR APPROACH.

For you - the one who lives to explore: We design gear that blends form, function, and urban style. Built to move with you, wherever life takes you. We design for purpose, but like to mix things up, blending technical features, with versatile, unisex styles that fit into every part of your lifestyle.

Meet the girl behind

MORE ABOUT OUR FOUNDER

Heritage - rewritten

DISCOVER OUR HERITAGE

The crew.

Our team brings it all together, mixing experience, world-class know-how, and world champions, with young energy, never ending ideas, and creativity that doesn’t ask for permission.